Impact Story
Robust Sales and Marketing Functional Is Essential to Jumpstart Growth
For a leading sourcing and marketing company serving blue chip global clients, initial success and double-digit sales growth started to taper off rapidly: a lack of cohesive strategy and capital constraints created an untenable situation without clarifying the vision and the ensuing implementation path. Company turned to Agamya to help develop an actionable strategic plan to jumpstart growth. By undertaking a comprehensive market and competitive assessment, we developed a fact based view of the industry, and levers of value for the company's leadership and clarified a path forward that would help the Company judiciously deploy its capital and resources to continue a profitable growth strategy.
Situation
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A foodservice procurement and marketing company experienced rapid growth primarily driven by a large blue chip customer. While that relationship continued to be strong, the company found it difficult to capitalize on its capabilities and offerings. As a result, the growth engine eventually began to stall putting at the company at crossroads. Agamya collaborated with the company to conduct a rapid assessment of its strategic options in a rigorous, market driven manner to create a comprehensive fact base which we then used to help guide the company's strategy and growth.
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Our Approach
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To clarify Company's strategic options, the Agamya and client team focused on the following key questions:
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Results
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